Let's Play Innovation

“At IDEO, we believe in the power of play. It is an essential part of our approach” IDEO CEO Tim Brown

The world is rapidly changing and organizations struggle to find new ways to remain part of the game. Or should we start a completely new game…? Let's build a prototype!

On the 11th or January 2013 de Baak organizes the anual Meet The World event, with this year a focus on Innovation and how Playfulness can help organizations in this process. This webpage gives an overview of our progress. We've already started with some interesting international partners, so contact us to play along and contribute to this festival!


Innovation and Playfulness
How to innovate is one of the central questions, and obviously there is written a lot about it lately. Incremental, disruptive, modular, discontinuous, radical, collaborative, … innovation. What you could say is that each kind of innovation asks for a different approach, but one of the main aspects in dealing with uncertainty and creativity is to approach it in a playfull way. Succesful organisations like Apple, Google and Ideo have implement Play in their way of working, which makes them more creative and flexible then most of their competitors. Even the worldfamous Project Management Institute is talking about Improvisation. So how do you use something so not professional like Play in your so serious organization?

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Festival at Maitland’s Playground
The Meet The World event takes place at the new Maitland’s Playground in Driebergen, and we’re going to learn about Innovation and Playfulness by doing. Like being at a festival you can explore new methods you can use like Applied Improvisation, Gamification, Lego Serious Play, Prototyping, etc. And afterwards you can explain to others why fun is a relevant aspect for innovation! We’re not going to discuss it, but experience. Create your own new Best Practices!

Outcomes of the day

  • Becoming familiair with Playfulness (methods) in Innovation
  • “I can work with this!”
  • Getting insprired by new ways of thinking!
  • “I didn’t think of that before!”
  • Getting to know interesting people for your innovation network
  • “Let’s work together tomorrow!”
  • Having fun together!
  • “I have more energy then when I came in!”

Co creation, Partnership & Contact
We want to make this day into a success with partners who think this approach is vital for the innovative potential of the Netherlands. By co creation and partnerships we’re showing that we “eat our own dogfood”. Please contact Rutger Slump, r.slump@debaak.nl to co create!


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